In the New Balance running shoe ad on TV it shows a man running. He is running with a backdrop of the city high-rises behind him. There is a grimacing look on his face and you can tell he is nearing the end of his race. The ad addresses the need for balance and striving through to the end to get it. A symbol of love/hate is shown on the upper part of the screen and just as the commercial is finishing, you can see the man fading and a large smile comes across his grimaced face. It shows the image getting larger because in the end, it is in our nature to want to live and grow and become faster and stronger but the process may at times be non-enjoyable.
The New Balance running shoe runs ads that are not all about being in your face and bragging about their new technology gone into building them, they are simply comfortable with the fact that they are a good quality “Made in the USA” running shoe and the technology of other just doesn’t compare.
N-ergy
N-ergy technology for this New Balance running shoe is built of shack absorbing cushioned material that is used in New Balance technology now. It contains no air space inside the material that tends to cause quick break down of most shoes. This newer material is located in the heel primarily and that is to allow the shoe to be more responsive when in use. This allows the lift at point of impact without strain on the sole of the foot.
NB Zip
The New Balance running shoe has the new NB Zip that is the technology used in the back half on the outer sole of the shoe. This is a strut system built of plastic this system offers impact protection that no other shoe can provide as well as support of pronation from the heel to the toe.
Abzorb DTS
The Abzorb Dynamic Transition System has three separate and unique material layers on the sole of the New Balance running shoe. There is the outer layer Absorb foam, the Absorb SPS foam that is mid layer and finally the inner New Balance engineered foam. This provides optimal heel strike with smooth transition and cushion. The New Balance running shoe offers a soft landing with smooth heel impact and a firm release.
N-Fuse
In the New Balance running shoe, just as the tri layered Abzorb DTS, the N-Fuse also has layers. Although it does have 2 layers, this covers the entire foot. This gives the runner a soft cushion along with support and structure that is needed to prevent over-pronation of the foot.
Roll bar
This is a strut in the New Balance running shoe located in the sole of the heel assembly. The configuration of this reaches wall to wall and travels from the medial side to lateral side of the shoe. This roll bar offers protection against both over protating and underpronating.
The New Balance running shoe has the looks and technology to keep it top choice for runners today.